There are two parts to a good MLM lead program.  You need to generate the leads first.  That is, you must develop a warm and hot list of prospects that you can go to in order to have some one to pitch your opportunity to.  Once you develop your lists the next thing you need is to get them signed into your program.

The key to getting prospects to come on board with you is to remember the old radio station WII-FM.  This is not a real station but a way for sales people to remember what their focus must be when talking to a customer.  The initials stand for “What’s In It For Me.”  The MLM leads your are approaching don’t really care about you at all.  In reality they are interested in themselves and what they can get out of any opportuntiy.

Remember to spend most of your time talking to prospect about what they can get from the business.  Don’t waste a lot of time on you or on the company.  People want to know what they can get.