Attorneys are a funny breed. We all want to be first. We all want to be the best. We all think we’re the best. And we’re not afraid to go after someone a little bit when we think it will give us the upper hand. And, though it may not seem like it, the same rules apply whether you are a Seattle traffic lawyer or a corporate big wig.
Let me give you an example of what I mean in the marketing context of things. When I was first starting out, I dabbled a little bit in internet marketing. This means I understood the difference between a good backlink and a nofollow backlink, I understood the uselessness of comments, and I knew how to get a page ranked in Google quickly. So I used this knowledge to my advantage. I started a couple of Seattle traffic law blogs, started creating some links, and the phone started ringing.
And one day the phone rang and it was a fellow Seattle speeding ticket attorney. He wanted to know if I was the one writing the blog posts. I told him I was, rather pleased with myself, and he started berating me for having them up there. He wanted to know what gave me the authority to tell all of our traffic ticket secrets (of which there are none).
I wish I acted like I was big time, but I didn’t. I just told him I didn’t realize people were out there getting mad and I’d back off it a little bit. That lasted for about five seconds, until I’d had time to think about it and realized the guy was angry not because I was giving away secrets but because I was taking his business.
The lesson of the day folks is that if you’re marketing and no one is just a little bit mad at you, you aren’t doing it right. You have to find a way to get your name out there, and as long as you aren’t breaking any laws or ethical rules, it’s fair game.
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