Crash diets, let’s face it, are practically designed to crash and burn, so in that sense, perhaps they are well named. People want diets that work, not just for a short period of time, but forever. What they want is to lose weight and then keep that weight off for the rest of their lives. Advertisers who promote crash diets and fad diets of one kind or another realize that what people want is to lose a lot of weight very quickly. They also know that people feel very vulnerable around this issue and they use this vulnerability to their distinct advantage to push products of varying quality. Keep this in mind whenever you look at advertising for diet products so that you can analyze such ads with a critical eye and not be sucked in by powerful ad copy.
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